Back To Schedule
Wednesday, June 26 • 10:15am - 4:45pm
Embedded Live Theater

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Get to know leading vendors on the Expo Floor as they present on their latest embedded technologies. Free for all attendees on the Expo Floor!


IIC Panel: Trends in Automated Driving
Marcellus Buchheit / President & CEO / Wibu-Systems USA
Dan Isaacs / Director, Automotive Global Markets Group / Xilinx

Dr. Rajive Joshi / Principal Solution Architect / Real-time Innovations
This provides a framework of areas from Sensors to Compute to Control – including Connectivity, Security, Functional safety, … and discussion points from See (Perception and Analysis) - Think (Decide) - Act (Actuation).

Security in the Age of IoT
Jonathan Shipman / VP Strategy / Lantronix
The rapid transition from closed/private networks to enterprise-wide networks over the public Internet is uncovering security risks that went previously unnoticed—and justifiably raising alarms about the future of cybersecurity in the age of IoT. Moreover, as enterprises become increasingly reliant on intelligent, interconnected devices in every aspect of their business, OEMs must ask themselves if they are doing enough to protect vulnerable systems that could compromise sensitive data, personal privacy or threaten public safety.

Inference at the Edge
Michael Clay / Global Business Development / Intel
Danya Kafai / IoT Solutions Architect / Intel
OpenVINO allows developers to quickly optimize their deep learning algorithms and seamlessly deploy them on different Intel HW and vision accelerator cards at the Edge in compute confined environments.

DevKit Giveaway - Sponsored by Microchip

Bringing AI to the Very Edge
Martin Croome / VP Business Development / GreenWaves Technologies
There is currently much interest in interpreting rich data sources such as video streams, radar and sounds on high powered edge devices bringing benefits such as reduced latency, increased privacy and reduced data center congestion. But how can you bring these capabilities to devices that need to last for months or years on battery or harvested energy? What are the challenges? What is possible?

Designing Calm Technology in a World of Distraction
Steve Veltkamp / Design Practice Lead / Very Possible
Technology has created a world where humans have never felt more connected and productive, but now it seems like every app or connected device is competing for our attention. Notifications, texts, reminders, buzzes, dings, blips. Though we are used to this kind of feedback, often times it can lead to an overwhelming amount of distraction in our lives. This session will look into ways to relay important messages through user-centric design and calm technology through an IoT lens.

Taking the Lead in the Race for Voice-First Infotainment
Gennadiy Borisov / President and Co-CEO / Klika Tech
Johannes Biermann / General Manager / aicas

Automakers are in a race to deliver advanced infotainment options and intuitive in-vehicle interfaces for drivers and passengers. The winner will be the OEM that listens to consumer demand for seamless connections to their digital worlds - and provides the solutions that can translate them into realtime actions. Alexa Auto has emerged as that promising platform on which OEMs are developing custom voice interfaces for connected cars. This presentation will explore what Alexa Auto can provide for OEM delivery of the safe and reliable in-vehicle connections that will keep them ahead of the competition.

Teardown Special: Inside the Uvify-Oori Racing Drone 
Patrick Mannion / Founder / Claritek LLC
Drones are where the rubber hits the road in terms of system design with high-performance sensors. Recognizing this, ETC 2019 will showcase the best of the best with a Teardown Special: Inside the UVify-OOri, one of the smallest, fastest, and most advanced drones available today for <$500. Faced with extreme weight, size, ruggedness and power consumption constraints, drone designers are pushed to the limits in terms of what they can and cannot do. It’s all about tradeoffs, especially for designers of mid-range systems. These require designers to be more conservative, and thoughtful, and this Teardown of the UVify OOri will dig into what the designers did, and why and how they did it. Teardown attendees will be put into a drawing for one of three STMicroelectronics STEVAL-DRONE01 mini drone kits.

MCUs Living on the Edge – Larger Memory with Lower Power and Lower Cost
Bard Pedersen / Director of Technology / Adesto Technologies
Designers of emerging intelligent IoT edge devices, which run advanced applications and/or AI functionality, may need to consider novel approaches to meet the performance and power requirements of these edge devices. Innovative MCU vendors are investigating new memory architectures optimized for eXecute-in-Place (XiP) and AI operations. We’ll share results of our extensive benchmarking of power/performance of various memory architectures on AI enhanced MCUs to provide system designers with insight into choosing the right memory architecture for their application.

DevKit Giveaway - Sponsored by Microsoft
Microsoft Azure Sphere is a solution for creating highly-secured, connected, MCU-powered devices. Azure Sphere brings together the best of Microsoft’s expertise in cloud, software and silicon—resulting in a unique approach to security that starts in the silicon and extends to the cloud. Must be present to win!


Dan Isaacs

Director, Automotive Global Markets Group, Xilinx
avatar for Michael Clay

Michael Clay

Global Business Development, Intel
Michael Clay is the Global Business Development Lead for Sensor and Connectivity 3rd Party Partnerships. He works with internal and external stakeholders to insure that the Intel Solution Alliance is a rich ecosystem across all vertical markets globally. He has worked in the industry... Read More →
avatar for Martin Croome

Martin Croome

VP Business Development, GreenWaves Technologies
avatar for Gennadiy Borisov

Gennadiy Borisov

President and Co-CEO, Klika Tech
With more than 25 years of global experience in Management, Operations, Sales, and Product Development Gennadiy leads Klika Tech’s mission and strategy to provide the IoT-driven solutions to companies around the world. He has been working with Fortune 500 clients and start-up companies... Read More →
avatar for Johannes Biermann

Johannes Biermann

General Manager, aicas
Johannes M. Biermann is the General Manager for aicas and leads marketing, sales, customer and sales operations globally.Prior to his role at aicas he worked for more than 25 years in leadership roles in both Hewlett Packard in California, USA and Böblingen, Germany, and Siemens... Read More →
avatar for Steve Veltkamp

Steve Veltkamp

Design Practice Lead, Very
As a Senior Designer & Design Practice Lead at Very, Steve Veltkamp employs his skills as a designer to solve tough challenges. Steve believes that design has the potential to be both beautiful and useful and strives to strike a balance between the two on each of his projects.Steve’s... Read More →
avatar for Danya Kafai

Danya Kafai

IoT Solutions Architect, Intel
avatar for Marcellus Buchheit

Marcellus Buchheit

President & CEO, Wibu-Systems USA
Marcellus Buchheit is co-founder and Chairman of the Board of WIBU-SYSTEMS AG in Karlsruhe, Germany. He currently serves as the President and CEO of Wibu-Systems USA Inc., located in Edmonds, WA where he resides.Marcellus earned his Master of Science degree in computing science at... Read More →
avatar for Dr. Rajive Joshi

Dr. Rajive Joshi

Principal Solution Architect, Real-Time Innovations
Dr. Rajive Joshi, the co-chair of the Connectivity Task Group at the Industrial Internet Consortium (IIC), is a Principal Solution Architect at Real-Time Innovations (RTI). He is the lead author of the IIC’s Connectivity Framework (IICF), a co-author of the IIC’s Industrial Internet... Read More →
avatar for Jonathan Shipman

Jonathan Shipman

Vice President, Strategy, Lantronix
avatar for Bard Pedersen

Bard Pedersen

Director of Technology, Adesto Technologies

Wednesday June 26, 2019 10:15am - 4:45pm PDT
Expo Floor