Embedded Technologies Expo & Conference

Get to know leading vendors on the Expo Floor as they present on their latest embedded technologies. Free for all attendees on the Expo Floor!

Agenda:
10:15AM-10:45AM
IIC Panel: Trends in Automated Driving
Marcellus Buchheit / President & CEO / Wibu-Systems USA
Dan Isaacs / Director, Automotive Global Markets Group / Xilinx
Dr. Rajive Joshi / Principal Solution Architect / Real-time Innovations
This provides a framework of areas from Sensors to Compute to Control – including Connectivity, Security, Functional safety, … and discussion points from See (Perception and Analysis) - Think (Decide) - Act (Actuation).

10:55AM-11:25AM
Security in the Age of IoT
Jonathan Shipman / VP Strategy / Lantronix
The rapid transition from closed/private networks to enterprise-wide networks over the public Internet is uncovering security risks that went previously unnoticed—and justifiably raising alarms about the future of cybersecurity in the age of IoT. Moreover, as enterprises become increasingly reliant on intelligent, interconnected devices in every aspect of their business, OEMs must ask themselves if they are doing enough to protect vulnerable systems that could compromise sensitive data, personal privacy or threaten public safety.

11:35AM-12:35PM
Inference at the Edge
Michael Clay / Global Business Development / Intel
Danya Kafai / IoT Solutions Architect / Intel
OpenVINO allows developers to quickly optimize their deep learning algorithms and seamlessly deploy them on different Intel HW and vision accelerator cards at the Edge in compute confined environments.

12:55PM-1:25PM
DevKit Giveaway - Sponsored by Microchip

1:35PM-2:05PM
Bringing AI to the Very Edge
Martin Croome / VP Business Development / GreenWaves Technologies
There is currently much interest in interpreting rich data sources such as video streams, radar and sounds on high powered edge devices bringing benefits such as reduced latency, increased privacy and reduced data center congestion. But how can you bring these capabilities to devices that need to last for months or years on battery or harvested energy? What are the challenges? What is possible?

2:15PM-2:45PM
Designing Calm Technology in a World of Distraction
Steve Veltkamp / Design Practice Lead / Very Possible
Technology has created a world where humans have never felt more connected and productive, but now it seems like every app or connected device is competing for our attention. Notifications, texts, reminders, buzzes, dings, blips. Though we are used to this kind of feedback, often times it can lead to an overwhelming amount of distraction in our lives. This session will look into ways to relay important messages through user-centric design and calm technology through an IoT lens.

2:55PM-3:25PM
Taking the Lead in the Race for Voice-First Infotainment
Gennadiy Borisov / President and Co-CEO / Klika Tech
Johannes Biermann / General Manager / aicas
Automakers are in a race to deliver advanced infotainment options and intuitive in-vehicle interfaces for drivers and passengers. The winner will be the OEM that listens to consumer demand for seamless connections to their digital worlds - and provides the solutions that can translate them into realtime actions. Alexa Auto has emerged as that promising platform on which OEMs are developing custom voice interfaces for connected cars. This presentation will explore what Alexa Auto can provide for OEM delivery of the safe and reliable in-vehicle connections that will keep them ahead of the competition.

3:35PM-4:05PM
Teardown Special: Inside the Uvify-Oori Racing Drone 
Patrick Mannion / Founder / Claritek LLC
Drones are where the rubber hits the road in terms of system design with high-performance sensors. Recognizing this, ETC 2019 will showcase the best of the best with a Teardown Special: Inside the UVify-OOri, one of the smallest, fastest, and most advanced drones available today for <$500. Faced with extreme weight, size, ruggedness and power consumption constraints, drone designers are pushed to the limits in terms of what they can and cannot do. It’s all about tradeoffs, especially for designers of mid-range systems. These require designers to be more conservative, and thoughtful, and this Teardown of the UVify OOri will dig into what the designers did, and why and how they did it. Teardown attendees will be put into a drawing for one of three STMicroelectronics STEVAL-DRONE01 mini drone kits.

4:15PM-4:45PM
MCUs Living on the Edge – Larger Memory with Lower Power and Lower Cost
Bard Pedersen / Director of Technology / Adesto Technologies
Designers of emerging intelligent IoT edge devices, which run advanced applications and/or AI functionality, may need to consider novel approaches to meet the performance and power requirements of these edge devices. Innovative MCU vendors are investigating new memory architectures optimized for eXecute-in-Place (XiP) and AI operations. We’ll share results of our extensive benchmarking of power/performance of various memory architectures on AI enhanced MCUs to provide system designers with insight into choosing the right memory architecture for their application.

4:45PM-5:15PM
DevKit Giveaway - Sponsored by Microsoft
Microsoft Azure Sphere is a solution for creating highly-secured, connected, MCU-powered devices. Azure Sphere brings together the best of Microsoft’s expertise in cloud, software and silicon—resulting in a unique approach to security that starts in the silicon and extends to the cloud. Must be present to win!